order, quietly.
How Ritam looks, speaks and moves on every screen and surface.
v1.0 · October 2026
The case
an ancient idea, built for screens.
Ritam is a deep-tech company from Hyderabad. Its name comes from ṛta, the Sanskrit idea of order, rhythm and truth. We turned those three words into the design rules.
Order
One thing per screen
One decision, one accent, one voice.
Rhythm
Living light
The light follows each person’s hour, season and festivals. Controls never change.
Truth
Reasons in sight
Every suggestion shows why.
Craft
Type from the logo
Urbanist matches the wordmark’s letterforms.
1
accent colour
4 × 5
times of day × seasons, plus 6 festival lights
0
contrast failures across 22 test renders
7 → 9.4
cognitive-load score over three expert reviews
Product screens are concepts. Reviews were expert heuristic reviews, not user research.
Brand
intelligence that belongs to you.
ṛtam · say it RIT-um
“The order that holds the world together.”
order
Parts properly joined. Systems that fit and stay quiet.
rhythm
The cycle of days and seasons. Intelligence that moves with life and work.
truth
What is right and real. Answers that show their reasoning.
Ritam says
Attendance dipped on Fridays. Want to see why?
Ritam never says
How can I help you today?
Calm
Precise
Warm
Truthful
Logo
used exactly as drawn.
Clear space: 0.2 × mark height
Minimum: 24 px on screen, 6 mm in print
Partner
Ritam × Partner: equal height, thin rule
Never stretch
Never recolour
Never add effects
Never on busy images
Never redraw
Colour
one accent. the light moves.
A fixed core that never changes, and a living light for the orb and aura only.
Ṛta teal
The one accent
#0A7F7B · RGB 10 127 123
CMYK 92 0 3 50
Void
Dark ground and ink
#0A0F1F · RGB 10 15 31
CMYK 68 52 0 88
Pearl
Light ground
#F2F3F7 · RGB 242 243 247
CMYK 2 2 0 3
Dawn gold
Living light only
#FFD48A · RGB 255 212 138
CMYK 0 17 46 0
Living light
Dawn
Day
Dusk
Night
The light follows each person’s hour, season and festivals. Buttons, text and status never change. Festivals use colour and light, never sacred symbols.
Type
the logo’s letterforms, everywhere.
Urbanist · brand face
Round single-storey a, flat-cut t, soft r: the same shapes as the wordmark.
Display 72
order, quietly.
Title 36
Payroll is ready
Voice 19
Want to see why?
Body 16
Three approvals are waiting.
Label 12
Team · live
Figure 56
₹12.4L
Editorial
order, rhythm, truth
नमस्ते
నమస్తే
வணக்கம்
Hello
Other scripts use the matching Noto Sans. Labels are sentence case, never capitals.
Elements
the orb, shapes and icons.
Offline
Rest
Thinking
Speaking
Shapes come from order, rhythm and truth. Icons are monoline, 24 px, 1.5 px stroke, never in coloured tiles.
Product · concept
one decision at a time.
Ritam suggests
Approve Arjun’s ₹8,400 travel claim
Under the limit
Invoice checked
/
Handled
Ask
Inbox
Ritam
Arjun’s claim is approved.
Payroll · 38 of 42 paid
On track
Due today
Blocked
Success: a check that pops once.
44 px touch targets
WCAG AA in every light
Reduced motion: 150 ms fade
Right-to-left ready
Spacing 8 · 16 · 32 · 64
Radius 12 · 28 · full
Applications
digital, print and film.
App icon, favicon and avatar: white mark on Void
intelligence that belongs to you.
Social and share images: one line, wordmark, Void
Rishi Malineni / Founder and CEO, Ritam
Film: Void, the orb as light, captions always on
Business card, 85 × 55 mm, 400 gsm uncoated
Rishi Malineni
Founder and CEO
ritam.co · Hyderabad
Back: Pearl, name, role, contact
Letterhead, A4, 20 mm margins
Post 1080 × 1080
Story 1080 × 1920
Share 1200 × 630
Video 16:9 · 9:16
Print in CMYK, proof the teal
Press kit
for press and partners.
Ritam builds private, reasoning intelligence that belongs to you.
Ritam is a deep-tech company building intelligence that belongs to the people who use it. Named for ṛta, the Sanskrit idea of order and truth, Ritam researches its own models, memory and reasoning, and turns them into products that show their thinking and speak your language. Ritam is a brand of Ri Technologies Pvt Ltd, Hyderabad, India.
Company
Ri Technologies Pvt Ltd
Founder
Rishi Malineni, CEO
Based in
Hyderabad, India
Website
Press
Name
Ritam in text, say RIT-um. Lowercase only in the logo.
Request the press kit